So-called “Fake” Leather is Real Deal

Washington (GGM) Analysis | August 27, 2020 by Sarah J. Kings

The freezer section of your local grocery store isn’t the only thing going vegan. The vegan leather industry- often misbranded as ‘fake leather’- is booming right now, and the world of fashion is getting a much-needed makeover! Sustainability and ethics have moved to the forefront of consumer consciousness, and brands are racing to be first in line to meet the high demand.

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Twitter- @watsonandwolfe

Hill Report spoke with Helen Farr-Leander, CEO of the Peta approved brand Watson & Wolfe, about vegan leather and the future of eco-friendly fashion. Watson & Wolfe is a luxury vegan leather & accessories brand that offers ethical fashion alternatives. When asked about the future of ‘fake,’ Farr-Leander had this to say. “Leather alternatives are already attracting more attention, and with each new innovation, they are reducing impact and increasing sustainability. Within five years, we will see existing leather goods brands looking at these materials, not only to reduce their own impact but to attract new customers.” And she’s not wrong.

According to a recent study conducted by Infinium Global Research, the vegan leather industry will be worth  $89.6 billion by 2025. With the rise of veganism and consumer ethics, many are looking to vegan leather to resolve animal cruelty and carbon emissions problems. This is why it is no surprise that people are looking to change assumptions about what ‘fake’ leather is and isn’t. Jonathan Ohayon, Founder and CEO of the F.A.K.E. Movement, is rebranding the word to stand for Fashion for the Animal Kingdom and Environment. When interviewed he told Hill Report, “I created the F.A.K.E. movement, so we can proudly wear a  real vegan alternative.” 

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Instagram- @fakemovement 

Farr-Leander echoed this sentiment by saying, “I would encourage those people to look at these materials objectively. The newer leather alternatives are materials in their own right, just like cotton or animal leather, with their own unique qualities and textures.” Vegan leather is the future and is the boost and innovation that the textile industry needs to combat the climate crisis. To quote Farr-Leander, “there is nothing ‘fake’ about [vegan leathers], they are future materials.” ‘Fake’ leather is the real deal!

Tl:dr

  •  Sustainability and ethics have moved to the forefront of consumer consciousness
  • Vegan leather industry- often misbranded as ‘fake leather’- is booming
  • According to Infinium Global Research, the vegan leather industry will be worth  $89.6 billion by 2025
  • Vegan leather is the future of the textile industry 

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